What a year it’s been! Let’s look back at the best bits… and celebrate with a MASSIVE giveaway.
2025 has been a milestone year for iD Mobile. We turned 10, launched a perk-packed loyalty scheme, upgraded roaming for global travellers, welcomed even more new customers, and saw our iD Community grow bigger than ever.
It’s been one of those years where lots of things clicked into place - and where being an iD Mobile customer came with more value than ever before. This round-up takes you through our biggest changes and achievements - so you can catch up on what’s new. Plus, read on to the end to find out how you can win a Nintendo Switch 2 & Mario Kart World Bundle!
Celebrating 10 years of iD Mobile and over 2 million customers.
This year marked a huge moment for us: iD Mobile officially celebrated its 10th anniversary. A decade of flexible plans, smart features, and no-nonsense value - something we’re really proud of. And to celebrate the milestone, we launched something new for customers - iD Perks.
iD Perks is our loyalty platform packed with exclusive discounts and special deals from brands like Disney, Booking.com and Morrisons. It’s built to make everyday life a little easier - whether you’re booking a trip, planning a family day out, or just treating yourself.
As if turning 10 wasn’t enough, we also passed another major milestone: over 2 million customers now choose iD Mobile. That growth is powered by the features you tell us matter most, like Data Rollover, bill capping, inclusive roaming.
Award-winning value all year long.
2025 also brought recognition from some trusted names. iD Mobile was awarded Best Value Network by Trusted Reviews, spotlighting our focus on great prices without ever compromising on quality.
Our SIM Only plans also continued their strong award run, being recognised by Which? for the third year in a row, and the seventh time overall. It’s always encouraging to see our commitment to value reflected in awards, but it’s even better knowing those wins reflect what customers look for every day - simple, affordable, reliable mobile plans.
Roam Beyond add-ons: travel just got easier.
For people who travel outside Europe or head further afield for work or holidays, this was a standout update. In 2025 we launched Roam Beyond, a new way to stay connected when travelling in destinations outside our 50 Roam Free countries.
With Roam Beyond, customers can now buy data-only add-ons for popular global destinations including the USA, India, Australia and more. They’re flexible too. You can choose 1-day, 5-day or 10-day passes, with prices starting at just £5. Whether you’re planning a big adventure or a quick getaway, using your data abroad with iD Mobile is hassle-free and easy to manage.
The iD Community hits 150,000+ members.
One of the most exciting milestones this year was driven by you, as the iD Mobile Community grew past 150,000 members, making it one of the most active and supportive mobile communities in the UK.
The Community has become a go-to space for advice, tips, updates and friendly chat. It’s where people help each other solve problems, share their knowledge, ask questions and join in with competitions and discussions. This year’s growth shows just how much customers value having a space that’s more than just support. It’s a real community with personality and enthusiasm.
Major phone launches: the year’s biggest tech drops.
And of course, 2025 was packed with new phone launches from all the major players, giving customers even more choice when it comes to upgrading.
- iPhone 17 series
Apple delivered bigger displays, smooth 120Hz ProMotion screens, upgraded cameras and new Apple Intelligence features, making the iPhone 17 lineup one of its most powerful and polished yet.
- Samsung Galaxy S25 range
Samsung raised the bar again with stunning AMOLED displays, enhanced cameras and a suite of AI-powered tools to boost creativity, productivity and everyday usage.
- Google Pixel 10 series
Google introduced the Tensor G5 chip, Gemini AI smarts and pro-level photography tools, making the Pixel 10 range perfect for creatives and Android fans wanting something fast, intuitive and camera-ready.
Fancy upgrading to an awesome new phone? Here at iD Mobile, we’ll continue to offer competitive deals across the latest flagship ranges, helping customers get the latest tech without stretching their budget.
The iD app: more powerful, more helpful.
Another big step forward this year came from something many of you use every day… the iD Mobile app!
With ratings now sitting above 4 stars on both the Google Play Store and Apple App Store, the app continues to get smoother and smarter. Some of the standout features you enjoyed this year include:
- Managing multiple plans in one place.
- Tracking your data, minutes and texts.
- Setting bill caps and controls for spending.
- Enabling or disabling roaming, premium calls, and other services.
- Viewing and managing your allowances, bills and add-ons.
It’s all about making it easier to stay in control, whenever and wherever you like.
Wrapping up an eventful year.
As we wrap up 2025, it’s clear we’ve got a lot to be proud about – expanding how you roam, growing the iD Community, improving the app, and supporting the latest phone launches with great value deals. And our 10 year anniversary, of course! Thanks for being part of it. Whether you joined recently or have been with us for years, we appreciate every bit of your support.
To keep the celebration going, we’re starting the new year with an incredible giveaway for the Community! We have the ultimate next-gen gaming experience waiting for one lucky winner.
Here’s what’s up for grabs: A brand-new Nintendo Switch 2 & Mario Kart World Bundle.
To enter, just answer the following question in the comments below:
What was your proudest or happiest achievement of 2025?
We’ll randomly select one winner from the replies.
Entries close at 23:59 on 15th January. We’ll announce the lucky iD Community winner shortly after to ensure some extra cheer to start the year!
We’ll notify the winner by direct message here on the Community, so please keep an eye on your inbox. Good luck, and Happy New Year!
Terms & Conditions
- To enter this promotion, participants must register with the iD Mobile Community and provide an answer to the question on the corresponding topic thread: “Check out our iD Wrapped and enter to win a Nintendo Switch 2!”
- No purchase necessary.
- The closing date for entries is 23:59 on 15th January 2026. One prize will be awarded:
- Nintendo Switch 2 & Mario Kart World Bundle
- This promotion is open to all UK residents aged over 18 years (except for employees and their families of the Promoter and their group of companies, agents (including affiliates), suppliers and anyone connected with this promotion).
- Only 1 entry per person is permitted, duplicate entries will not be entered into the draw.
- The Promoter may, in its absolute discretion, disqualify any entries which it feels do not comply with these terms and conditions or where any form of bad faith is suspected.
- The entry must be submitted personally by the entrant. Entries by third parties, collective entries or multiple entries will be disqualified.
- The Promoter accepts no responsibility for lost or incomplete entries.
- One winner will be selected at random by an independent person from all correct and eligible entries received. The winner will be notified by email or by private message on the Community platform and will be asked to reply within 7 days of receipt of the notification. If the Promoter does not receive confirmation from the winner that they accept the prize by this time, the Promoter reserves the right to withdraw the offer/prize. The prize will be delivered within 30 days of acceptance.
- The prize is non-transferable and non-refundable and cannot be exchanged by a winner for an alternative. The Promoter reserves the right to replace the prize with a similar value prize.
- The decision of the Promoter is final and binding and no correspondence will be entered into regarding the outcome of this promotion. We make no representation or warranty in relation to the prizes provided and to the fullest extent permitted by law, we shall have no liability to you in relation to any prize, its fitness for purpose, merchantability or otherwise.
- Upon request, the initials and county of the winner will be available by sending an SAE to the Promoter at the address below. Such requests should not be sent until 28 days after the draw.
- If you are the winner of this promotion, you will be asked to agree to participate in any publicity arising from the prize draw which the Promoter may reasonably require. The Promoter will also have the right to use each winner’s surname and country of residence for advertising and promotional purposes in connection with the promotion in all media without further notice and without the need to make payment to the winners.
- iD Mobile takes your privacy and security of your personal data seriously. Our Privacy Policy explains how we collect and use personal information in accordance with current UK data protection legislation. Our privacy policy can be found at idmobile.co.uk/legal/privacy-and-cookies.
- By entering this promotion, an entrant is indicating his/her agreement to be bound by these terms and conditions.
- English law applies to these terms and conditions. Promoter: iD Mobile, Currys Group Limited, 1 PORTAL WAY, London, W3 6RS.
- iD Mobile hold the right to change the start and/or end date of the competition at any given time.
