It’s time to look back at 2024 – a year packed with exciting milestones, game-changing tech, and a lot of fun for the iD Mobile Community! Whether you're here for the latest smartphone trends or part of the 30,000 new members joining our Community (hi, by the way), there’s a lot celebrate. Let’s dive into our roundup of the year, from the coolest phones to the incredible growth of the iD Mobile family.
Community highlights: we’re bigger, better, and buzzing.
First off, a massive shoutout to everyone who made the iD Community the place to be this year. Here’s what we achieved together:
- 30,000 new members joined the fun, making the Community livelier than ever. If you got involved asking questions, sharing tips, or just checking in, we loved having you here.
- 12,000 competition entries. You clearly love a good prize (and who doesn’t?). From tech gadgets to giveaways, we had some epic wins this year.
- Speaking of prizes, we handed out a whopping £5,000 worth of goodies. That’s a lot of happy winners!
- The Help Hub became a one-stop solution with 5.5 million visits. If you needed advice on your phone, account, or plan, hopefully the Help Hub delivered.
iD Mobile milestones: breaking records in 2024.
It’s been a banner year for iD Mobile, with record-breaking achievements:
- Over 500,000 phones sold. That’s enough to cover the entire space of a football pitch!
- We’re all about sustainability, and you’re helping make a difference. This year, over 30,000 phones were traded in, most of which were refurbished. That’s a big win for phone lovers hunting for top-quality, eco-friendly devices.
Tech trends of 2024: the year of Ai
If there are a couple of letters to sum up 2024 in tech, it’s Ai. The major brands went all-in, integrating artificial intelligence to make our smartphones smarter, more intuitive, and futuristic. Here are the standouts:
- ChatGPT & Gemini: Ai-powered tools took personalisation to a whole new level. From composing emails to planning your day, these intelligent assistants are quickly becoming must-haves.
- Samsung Ai: Samsung’s Ai features helped optimise phone performance based on user habits, saving battery life and boosting efficiency like never before.
- Apple Intelligence: Apple’s answer to Ai wowed us with real-time photo enhancements and improved Siri functionality that now feels more natural than ever.
Ai is here to stay, and 2025 promises even more innovations. From predictive text that knows what you’ll say before you type, to virtual assistants that truly get you, the future looks bright!
Foldable phones: 2024’s game-changers.
Foldable phones stepped up their game this year with major improvements in design, durability, and functionality. Let’s take a look at the stars of the foldable family:
- Google Pixel 9 Pro Fold: Google nailed it with an ultra-thin foldable design and a seamless inner screen perfect for multitasking. Plus, its Ai-powered photography delivered stunning images, no matter the lighting.
- Samsung Z Flip & Z Fold Family: Samsung stayed ahead of the curve with foldable innovations. The Z Flip 6 introduced Flex Window functionality, allowing quick access to apps when folded. Meanwhile, the Z Fold 6 pushed the boundaries with a massive inner display that’s practically a tablet.
- Moto Razr 50 Family: Motorola’s Razr series gave us all a nostalgia boost, but with cutting-edge feature and impressive battery life.