The dust has just settled on another spectacular Apple event, and as always, it was packed with exciting announcements. This year, Apple has truly redefined its smartphone family, introducing four incredible new models. Get ready to meet the brilliant iPhone 17, the impossibly thin iPhone Air, the powerhouse iPhone 17 Pro, and the ultimate iPhone 17 Pro Max. Let's explore what makes this new line-up such a huge leap forward.

The new iPhone 17 is a massive upgrade and the perfect choice for most people. For the first time, the standard iPhone gets a stunning 6.3-inch Super Retina XDR display with ProMotion. If you're upgrading from an iPhone 15, this is a game-changer, making everything from scrolling through social media to gaming feel incredibly fluid and responsive. The display is also protected by Ceramic Shield 2, offering three times better scratch resistance than previous generations.
Inside, the new A19 chip delivers a huge boost in speed and efficiency, making apps launch faster and graphics look amazing. The camera system sees a major leap, with a new 48MP Dual Fusion system that includes an upgraded Ultra Wide lens and an optical-quality 2x Telephoto. Photos are sharper, more detailed, and packed with vibrant colour. Combined with fantastic all-day battery life, the iPhone 17 is a truly compelling package for anyone looking for the latest features and a device that’s built to last.

For those who prioritise design and portability, the all-new iPhone Air is a marvel of engineering. It’s the thinnest iPhone ever made, yet its grade 5 titanium frame and Ceramic Shield protection on both the front and back make it incredibly durable. It feels almost weightless in your hand, but packs a serious punch. The iPhone Air is powered by the A19 Pro chip, giving you pro-level performance in a stunningly light package. Its gorgeous 6.5-inch ProMotion display is perfect for watching videos or browsing, and with all-day battery life, it’s the ideal companion for those who value style and power on the go.

For users of older Pro models, the iPhone 17 Pro represents a monumental leap. The camera system alone is a reason to upgrade, now featuring an incredible 8x optical-quality zoom. This dwarfs the 3x telephoto on the iPhone 15 Pro, letting you capture subjects from incredible distances with stunning clarity. The new brushed aluminium unibody is engineered with an internal vapour chamber, allowing the A19 Pro chip to sustain peak performance for up to 40% longer – a difference you'll feel in demanding games and pro apps. Durability is also in another league; for the first time, Ceramic Shield protects the back, offering four times better resistance to cracks than the glass back of the iPhone 15 Pro.

And when only the best will do, the iPhone 17 Pro Max enhances the pro experience further. It takes the huge camera upgrade from the 17 Pro and pairs it with an even larger 6.9-inch display, offering more screen space than the 6.7-inch iPhone 15 Pro Max. The leap in battery life is enormous, offering the best endurance ever in an iPhone and easily powering through the most demanding days. For creators, the new 2TB storage option doubles the maximum capacity of the iPhone 15 Pro Max, finally providing enough space for massive ProRes RAW video files. This is the pinnacle of smartphone technology, designed for those who want it all.

Apple didn’t stop at iPhones. The new AirPods Pro 3 deliver the world’s best in-ear Active Noise Cancellation, plus new features like heart rate sensing and Live Translation. The Apple Watch family also received a major update. The Series 11 introduces powerful health insights like sleep scores, while the new SE 3 makes features like an Always-On display more accessible. Finally, the Apple Watch Ultra 3 is the ultimate companion for adventurers, now with satellite communications and a multi-day battery.

What a line-up! From the brilliant all-round performance of the iPhone 17 to the ultimate power of the iPhone 17 Pro Max, there's a perfect model for everyone this year. Now that you've seen what's new, which of the new iPhones is on your wish list?