Win a Ninja coffee machine, plus your tour of Mugsville!

Forum|Forum|20 days ago
August 11, 2026
69 replies
1263 views

You may have spotted our latest advert introducing Mugsville: a picture-perfect town where hidden fees, shrinking products and surprise charges are all part of everyday life.

It's a bit of fun, but it's built on something many of us recognise. Whether it's paying more than you need to, getting less than you used to, or being caught out by extra costs you weren't expecting, we've all had a Mugsville moment.

In fact, our research found that over half of UK adults think they're paying too much for their phone plan. Even so, 43% expect to stick with their current provider anyway.

It's not hard to see why. Nearly three quarters (73%) say it's harder than ever to tell whether they're getting good value for money, while 67% think hidden fees and price hikes have become worse over the last five years.

The good news? If you're with iD Mobile, you've already left town.

And while the residents of Mugsville seem perfectly happy paying more and getting less, iD Mobile customers are enjoying something a little different. Stick with us to the end of the article, because there's a chance to upgrade what's in your mug too.

Sticking with iD Mobile already pays off.

Customers on iD Mobile save an average of £310 a year compared with equivalent plans from the UK's major networks*.

That's not a joining offer, a limited-time discount or a reward for switching. It's the average saving our customers get by being with iD Mobile.

We work it out by comparing the plans we sell against like-for-like plans from EE, O2, Vodafone and Three, then calculating the average difference.

So while Mugsville residents are busy paying over the odds, you're already getting great value from your plan.

If you'd like to see exactly how we calculate the figure, you can view the full methodology here.

Why you left Mugsville behind.

Saving money is a pretty good start, but it's not the only reason iD Mobile customers don't tend to hang around Mugsville.

Eligible plans come with useful features included as standard, helping you get more from your plan without the kind of surprises Mugsville is famous for:

Inclusive Roaming – use your UK data, minutes and texts in 50 destinations.
Data Rollover – unused data from one month rolls into the next.
iD Perks – discounts and offers available through the iD Mobile app.
4G and 5G coverage – coverage across 99% of the UK population, including the London Underground.

In other words, fewer nasty surprises and more of the things you actually want from your mobile plan.

That's before you factor in our Great Trustpilot rating and recognition from Which?, Uswitch and Trusted Reviews for value.

Know someone still stuck there?

We've all got that friend or family member who's convinced they'll switch one day, but somehow never gets round to it.

If they're paying more than they'd like to and getting less than they deserve, there's a fair chance they're still calling Mugsville home. After all, 41% of people told us they don't know when they're able to upgrade their phone plan, which might explain why so many end up staying put.

Refer them to iD Mobile and you could both receive up to £70 cashback when they join, subject to the offer terms.

Not only could they end up with a better-value plan, you'll get a little thank you for pointing them in the right direction.

Find out more about Refer a Friend

Fancy a look around Mugsville?

If you'd like to explore the campaign, visit our Mugsville page. You'll find the advert, the Town Noticeboard and plenty more examples of the everyday rip-offs that inspired it.

From shrinking snacks to surprise surcharges, the residents seem remarkably relaxed about paying more and getting less. We couldn't live there ourselves, but it makes for an interesting day out.

Before you head off, here's a proper welcome-home gift for anyone who's left Mugsville behind: we're giving away a NINJA Luxe Café Premier Series ES601UK Bean to Cup Coffee Machine in Silver & Black.

It grinds, brews and froths, so your mornings can start with something better than instant coffee and a grudge against your old network. To enter, reply in the comments below with your answer to the question below:

What's a purchase that leaves you feeling mugged off every time?

The giveaway closes on 1st October 2026 at 9am. One winner will be chosen at random from all eligible entries and notified by email or private message on the Community platform shortly after the closing date. Fancy a second shot at winning something before then? Have a look at our Instagram for a bonus giveaway: a £310 Currys Gift Card, the same amount you're already saving by being with iD Mobile. Full terms apply. Good luck!

*Average saving based on like-for-like new 24-month phone contract pricing between 10 April and 10 July 2026, compared with EE, O2, Vodafone and Three. Figure subject to change. Research conducted by OnePoll among 2,000 nationally representative UK adults in July 2026. Visit the Mugsville page for the latest information.

This promotion is open to all UK residents, including Isle of Man, aged over 18 years. Excludes residents from the Republic of Ireland and employees of Currys Group Limited and their families, agents (including affiliates), suppliers and anyone connected to this promotion.
The prize draw is free to enter and no purchase is necessary.
All entries must be submitted by registering with the iD Mobile Community and providing an answer to the question on the corresponding topic thread. Only one entry per person is permitted. All entries must comply with the iD Community Standards: https://community.idmobile.co.uk/site/terms.
The opening date for entries is 09:00 AM on 1st September 2026. The closing date of the prize draw is 09:00 AM on 1st October 2026. Entries received after this time will not be valid.
The entry must be submitted personally by the entrant. Entries by 3rd parties, collective entries or multiple entries will be disqualified. If it becomes apparent that a participant is using a computer(s) to circumvent this or any other condition by, for example, the use of ‘script’, ‘brute force’ or any other automated means, that person’s entries will be disqualified, and any prize award will be void.
The Promoter accepts no responsibility for lost or incomplete entries. Incomplete, illegible, invalid, or misdirected entries will not be accepted.
One prize will be awarded to one winner: a NINJA Luxe Café Premier Series ES601UK Bean to Cup Coffee Machine (Silver & Black).
The winner will be chosen by random draw within 7 days of the closing date.
The winner will be notified by email or by private message on the iD Community platform using the details provided at entry before 8th October 2026 and must provide a postal address to claim their prize. If the winner does not respond to the Promoter within 7 days of being notified by the Promoter, then the winner's prize will be forfeited. The Promoter will be entitled to select another winner in accordance with the process described above.
The prize is supplied by Currys Group Limited (the "Supplier"). The Promoter reserves the right to replace the prize with an alternative prize of equal or higher value if the prize is unavailable.
The prize for the winner is non-exchangeable, non-transferable and no cash alternative is offered.
The prize will be sent to the winner by post within 30 days of being notified of their win.
The decision of the Promoter is final and binding and no correspondence will be entered regarding the outcome of this promotion.
The Promoter reserves the right to hold void, cancel, suspend, or amend the promotion where it becomes necessary to do so.
Promoters must either publish or make available information that indicates that a valid award took place. To comply with this obligation the Promoter will send the surname and county of major prize winners and, if applicable copies of their winning entries, to anyone who sends request at the address below within one month after the closing date stated in condition 4. You can object to any or all of your surname, county and winning entry being published or made available by contacting the Promoter at the address below. In such circumstances, the Promoter must still provide the information and winning entry to the Advertising Standards Authority on request.
If you are the winner of this promotion, we may ask for your consent to participate in publicity arising from the prize draw. This will be entirely optional for the winner and the Promotor will only use the winner’s details with their express permission. The Promoter reserves the right to use non-identifiable details for advertising and promotional purposes in connection with the promotion in all media without further notice.
The Promoter will at all times comply with data protection legislation when collecting and processing data. The Promoter will only use the personal details supplied for the purposes of administering the Promotion. Your personal details will at all times be kept confidential and in accordance with current data protection legislation. To view the Promoter’s Privacy Policy visit: https://www.idmobile.co.uk/legal/privacy-and-cookies. If you would like to request access to your personal data, or have inaccuracies rectified, please visit the Promoter’s privacy policy for details of how to contact us.
By participating in the promotion, entrants are deemed to have accepted these terms and conditions. The Promoter reserves the right to refuse entry, or refuse to award the prize to anyone in breach of these terms and conditions.
English law applies to these terms and conditions. If any entrants to this promotion wish to take court proceedings, then they must do this within the courts in the United Kingdom.
iD Mobile hold the right to change the start and/or end date of the competition at any given time.