Hi ​@James Hale, 

Thank you for reaching out, and I'm sorry to hear how disappointed and frustrated you are with the difference in pricing. I completely understand why you'd feel this way, particularly after being a loyal iD Mobile customer for so many years.

New customer offers and existing customer upgrade offers are separate and can have different pricing, allowances and eligibility criteria. Unfortunately, we're unable to apply a new customer offer to an existing account or price match the £38.99 offer.

However, we'd be happy for our Sales Team to review your account and check whether there are any alternative upgrade offers available that may provide better value.

Please contact our Sales Team via Live Chat or by calling 0800 049 0250. They'll be able to review your account, confirm the upgrade options available to you and discuss whether there's a more suitable offer.

We appreciate your loyalty and apologise that the current upgrade pricing has left you feeling that this hasn't been recognised.

Owethu