Despite over half the UK feeling like they pay too much for their mobile package, many still live their “mobile life” blindly loyal to their existing network because…well…just because. In our new campaign, we’re on a mission to help the mobile market ‘See the Light' of ‘mobile done right’!
Why do UK mobile customers need to see the light?
So, what do we mean when we say that UK mobile customers need to ‘see the light’? Well, what about these stats for starters?
- 20% of Brits are unaware of when their contract ends. Be honest – are you?
- 28% of those who are aware will be sticking to their current plan without exploring other options.
- 53% of Brits feel like they pay too much for their current mobile package.
- But 18% of those won’t consider upgrading their phone or switching networks because they think it's too much hassle.
And that’s where we come in! All new customers can save an average of £240 a year on phone plans vs. the major networks. You can also save around £14 a month on SIM only plans too! Switching to us takes a few simple steps, and our plans are packed with amazing features - including the UK’s fastest 5G, Roaming, and Data Rollover – all on our multi-award winning network. On top of that, we've been recognised by Uswitch, Which? and Trusted Reviews for our ‘Great Value’ plans. That's why we know you’ll love us!
Do you know someone in need of enlightenment?
Know someone who is paying too much for their mobile package and needs to ‘see the light’? Refer them to iD Mobile! We’ll make it worth your while by rewarding you both up to £70 cashback for every successful referral you make. Click here to spread the word.
Wait - what about HeiDi the bear?
You might have guessed this already, so let us break the news to you gently. HeiDi the bear won’t be part of the new ‘See the Light’ campaign. She’s leaving with our best wishes. Rumours are she’ll be forming a hard-rock band called the iDiettes’. We wouldn’t be surprised to see her at next year’s Download festival.