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Question

Upgrade offered but not honoured

  • November 29, 2025
  • 8 replies
  • 293 views

I've been on a SIM only contract for several years, using a phone which is now out of support. I checked in the app, and was offered an upgrade to a phone package that looked like it was worth taking, so filled in all the details, including CC details for the initial payment. Email and texts received stating the order is bring processed.

Next day I get an email asking me to call the sales line, as there is an issue with the order. Initial comment was that there is no stock of my chosen phone colour, so is black okay. "Not an issue, I'll take the black - can you confirm when it will be shipped?" Now all of a sudden, they have to cancel that order, but I can go for a much lower specification phone instead - which one would I like? "Pardon? What is going on here?"

Eventually got to the bottom of this apparent bait-and-switch scam. ID do not allow upgrades that more than double your monthly cost, for "reasons", so all I can do is take out a new contract, with all the nonsense that is documented elsewhere on here. Can anyone explain how this company operates with these arcane nonsensical restrictions on customer changes?

8 replies

Lamiya C
iD Mobile Employee
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  • iD Mobile Employee
  • November 30, 2025

Hi ​@P1nky ,

I’m really sorry for the experience you’ve had, being excited about an upgrade and then asked to change phones and even cancel the order is incredibly frustrating. 
Quick Steps to Sort This Out:

Check Upgrade Status
Open the iD Mobile app or go to my.idmobile.co.uk → Plan → Upgrade to see your current eligibility.

Retry the Order
Clear your browser cache or use a different device.
Ensure your billing name and address match your card details exactly.
 

Consider a Plan Change
If you just want to adjust allowances without a new phone, go to Help & Advice → Plan Changes.


Need Help Fast?
Use Live Chat, or reach us via Facebook, Instagram, Community, or email socialqueries@idmobile.co.uk.

Lamiya

 


  • Author
  • Active Contributor
  • November 30, 2025

The issue isn't technical (unless you count the app nit actually offering valid options), but is due to the nonsensical rules ID have put on upgrade options. I cannot upgrade from my current SIM only contract to any kind of decent phone, only go for a new contract, with all the insanity that goes with retaining the number I have had for over 15 years.

The restrictions are arbitrary to say the least. Even if I wanted to upgrade to a hypothetical contract of £1m per month, with £5m up-front, it would be refused. How any business survives by restricting customer choice for no reason is beyond me.


  • Author
  • Active Contributor
  • December 1, 2025

Following the advice of the customer service person, I re-submitted the order (without the discount which has now expired), and that too was declined for "tiering" reasons. When I challenged the tiering logic, I was told that I didn't qualify to move tiers due to a credit check failure, yet I can verify that no credit check was carried out. As a result of the dishonest statement, this has now become a formal complaint matter, but I fully expect it to be waved away as too awkward.

The whole thing was started by iD offering an upgrade through the account management app, so there really is no logical excuse here. This "tier" nonsense would appear to be a vague cover for a bait-and-switch operation, which is a rather different matter. I sincerely hope that this is not the case, but I will wait to see what happens.


  • Author
  • Active Contributor
  • December 1, 2025

Hi ​@P1nky ,

I’m really sorry for the experience you’ve had, being excited about an upgrade and then asked to change phones and even cancel the order is incredibly frustrating. 
Quick Steps to Sort This Out:

Check Upgrade Status
Open the iD Mobile app or go to my.idmobile.co.uk → Plan → Upgrade to see your current eligibility.

Retry the Order
Clear your browser cache or use a different device.
Ensure your billing name and address match your card details exactly.

The eligibility visible to us as lowly customers does not take the arcane "tier" structures imposed into account. As such, the offer is still being shown to me (albeit minus the Black Friday offers that have expired), but I am not able to take advantage of the offer.

With a little luck, taking this to a formal complaint may at least prevent others from going through this frankly idiotic system, where an offer is made, accepted in good faith, then rescinded for the most flimsy of reasons.


  • Author
  • Active Contributor
  • December 10, 2025

Just to provide an update should anyone else be trying to upgrade from a SIM-only contract, the complaints team have gone over the T&Cs with a fine-tooth comb, and cannot find anything about the “upgrade tiers” in there. As such, it is possible that the enforcing of these tiers is not only suspect as a business practice, but may be suspect on legal/contractual grounds. This has now been passed to the group head office for investigation, and to obtain some kind of explanation for this unusual practice. I have been advised that there should be an update on this within 48 hours.

Having had an explanation provided of how these tiers work, I have found that it would take 3 upgrade cycles (so 6 years) from now to able to migrate from a SIM-only to a flagship device on a full provision contract. Were I to take this concept to my employer’s executive board, I would expect to be asked to avoid being hit by the door on the way out, and to hand in my office pass as I leave the building.


JoeKing
Silver Contributor
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  • Silver Contributor
  • December 10, 2025

@P1nky  Thank you so much in keeping us all updated on this matter.

Be very interested to find out the final outcome. 

 

 

Joe


  • Author
  • Active Contributor
  • December 16, 2025

It would seem that the final word is that the upgrade system is like that, and is not going to change any time soon. This matter was taken as far as possible, and I have been promised a formal explanation of how it works.

If I want to "upgrade" from a SIM only contract, I have to go for a whole new account, and also have a third party account to transfer my number to, just to transfer it back. It was confirmed that there is no technical reason for this, so can only assume that Curry's group are no longer interested in retaining customers.


  • Author
  • Active Contributor
  • December 18, 2025

I received another call today to explain that the option of upgrading from SIM-only to a "high tier" device is simply not available. It was also commented that according to one system, my contract has only been in place for 5 months (which is incorrect, it has been a rolling monthly one for 5 months).

When I pointed out that this was now the third excuse given for the offer being withdrawn, I got my fifth apology from an agent, and still no meaningful information. I have stated that I am happy to accept that the offer should not have been made, and asked that the system be fixed so that invalid offers are not put to customers. Had the offer not been made (while I was logged in to my account), none of this would have been necessary. The complaint is being kept open until some details as to the source of all this nonsense can be provided, and not just a verbal "sorry".