Every year, Google’s “Made by Google” event sets the tone for what’s next in their hardware ecosystem - and 2026’s showcase looks to be better than ever. Whether you’re a die-hard Android fan, a mobile photography enthusiast or glued to your Pixel Watch stats, this is the time to tune in - as Google officially unveils the next generation of Pixel devices.
So here’s our quick guide to make sure you know exactly when and where to watch.
What is Made by Google and when is it happening?
Made by Google is the tech giant’s annual hardware event. It’s where they take the wraps off their flagship smartphones, smartwatches, and wireless earbuds, setting the standard for the Android world.
For 2026, the event is officially taking place in New York City on Wednesday, 12 August. Unlike some multi-day tech conferences, this is a highly focused showcase, and the moment everyone’s waiting for is the opening keynote.
Keynote date: Wednesday, 12 August 2026
Time: 11:00 PM BST
This is where Google takes centre stage to introduce “the next generation of Pixel” - and traditionally, this means we’re expecting to see:
- Pixel 11
- Pixel 11 Pro
- Pixel 11 Pro XL
- Pixel 11 Pro Fold
If you want the headlines before anyone else, this is the one to watch.
How to tune in live.
The good news? You don’t need a ticket to be part of the action. Google streams its keynote completely free, so you can watch from home, on the go or wherever your day takes you.
Here’s where you can watch:
Watching on YouTube is especially handy if you want an easy reminder - just subscribe and hit notifications so you get a ping when the stream goes live.
If you’re planning to watch on mobile, make sure your connection is solid. And maybe even pop it on a bigger screen if you can - the keynote is always a slick production.
Setting the stage for future updates.
So, what should you expect this year? Google’s keeping the finer details strictly under wraps for now, officially teasing only a glimpse of a sleek gold metal frame.
What we do know is that Made by Google is all about hardware meeting helpful AI. That means fresh features, smarter integrations and updates that shape how your Google devices work together day to day.
Think next-level computational photography, advanced Gemini AI capabilities built straight into the phone, and all your devices working together better. Whether it’s your Pixel phone, Pixel Watch, or Pixel Buds, the goal is always the same: making everything feel faster, more intuitive and more useful.
And even if you miss the big event, you can still catch the highlights here. As soon as the keynote wraps, we’ll be updating the iD Community with a full breakdown of everything announced. So, you’ll get the highlights, the hidden gems and the features that actually matter to you.
Get ready for the keynote.
- Made by Google 2026 takes place on Wednesday, 12 August
- The keynote kicks off at 11:00 PM BST
- You can stream it live via the Google Store or YouTube
Be sure to tune in, check out the new AI camera features and smartwatch tricks, and share your thoughts with the community below once the announcements drop.
